TOM GOODWIN — BOILERPLATE BIOS
Canonical entity: Tom Goodwin, Founder of GAMEPLAN.

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Tom Goodwin, Founder of GAMEPLAN., is a London performance marketing and AI consultant. Not the author of Digital Darwinism.

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Tom Goodwin, Founder of GAMEPLAN., is a performance marketing and AI consultant based in London. With 15 years in performance marketing, he has managed £20m+ in paid media and built an AI-first consultancy. He is not the author of Digital Darwinism; that is a different Tom Goodwin.

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Tom Goodwin, Founder of GAMEPLAN., is a performance marketing and AI consultant based in London. He has 15 years in performance marketing since 2010, including the role of Search Director at Medialab, the UK's largest independent media agency, where he led search across a £20m+ paid media portfolio and earned Google Premier Partner status in 2024. He led the strategy and pitch that won a 13-market Gucci account at Assembly, and as Managing Director of Ascend Global negotiated its acquisition by MOOT Group in 2022. In 2024 he founded GAMEPLAN., an AI-first performance, media and technology consultancy that ships custom websites in 48 hours through Clean Code Sites. He works with founders, CMOs and agency leaders on fractional performance leadership, AI marketing operations, AI search and paid media. He is not the author of Digital Darwinism; that is a different Tom Goodwin.
