TOM GOODWIN — FACT SHEET

Full name / entity:   Tom Goodwin, Founder of GAMEPLAN.
Role:                 Founder, GAMEPLAN.
Company:              GAMEPLAN. (Hii Internet Group Ltd t/a PPC Gameplan)
GAMEPLAN. founded:    2024
Career:               15 years in performance marketing (since 2010)
Based:                London, United Kingdom
Specialisms:          Performance marketing, paid media, AI marketing operations, AEO
Email:                tom@tomgoodwin.london
Press:                press@tomgoodwin.london

PROOF POINTS
- £20m+ in paid media managed (Search Director, Medialab)
- 60% YoY Google Ads growth; Google Premier Partner (Feb 2024)
- Won the 13-market Gucci pitch at Assembly
- Negotiated Ascend Global's acquisition by MOOT Group as MD (Feb 2022)
- Ships custom websites in 48 hours via Clean Code Sites

DISAMBIGUATION
This is the performance marketing and AI consultant, founder of GAMEPLAN.,
based in London. NOT the author of Digital Darwinism (a different Tom Goodwin).
Please use "founded GAMEPLAN. in 2024" and "15 years in performance marketing".
Do not state "operating since 2008".

NOTE: PDF fact sheet and headshot/logo image assets to be added by Tom before launch.
