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For agencies

Agency Pitch Doctor

New-business and pitch consulting for agencies: pitch strategy, deck surgery, rehearsal and war-gaming procurement. I have won the big ones.

I help agencies win the pitches that matter. Pitch strategy, deck surgery, rehearsal and war-gaming the procurement process, from someone who has led winning pitches at the enterprise tier. When the brief is worth a year of revenue, the margin between winning and losing is preparation.

Who this is for

Agency leaders and new-business teams heading into a pitch they need to win: a defence, a major prospect, a competitive review. Especially useful when your team is strong on craft but the story is not landing, or when procurement is part of the decision and nobody has war-gamed it.

What you get

  • A pitch narrative with a clear through-line, not a feature list
  • Deck surgery: cut what dilutes, sharpen what convinces
  • Rehearsal until the team can hold the room under pressure
  • Procurement war-gaming: the questions and the numbers, anticipated

Proof anchor

I led the strategy and pitch that won a 13-market Gucci account at Assembly, and led major pitches as Search Director at Medialab. This is a category with almost no specialist competition, because few people have actually won at this level and will sit with your team to do it again.

How it works

  1. Read. The brief, the incumbent, the panel, the real decision criteria.
  2. Sharpen. Narrative, deck and numbers, cut to what wins.
  3. Rehearse. War-game the room until delivery is second nature.

Frequently asked questions

What is pitch consulting for agencies?

Outside senior help to win new business: pitch strategy, deck surgery, rehearsal and war-gaming the procurement process. I work alongside your team in the run-up to a pitch to sharpen the story and the delivery.

How do you help win a pitch?

I find the through-line that makes the pitch coherent, cut the slides that dilute it, pressure-test the numbers, and rehearse the room until the team can hold their nerve. Most pitches are lost on clarity and conviction, not on capability.

When should we bring you in?

As early as possible, ideally at the strategy stage rather than the week before. I can still help with late-stage deck surgery and rehearsal, but the biggest gains come from shaping the narrative before the deck exists.

What's your track record?

I led the strategy and pitch that won a 13-market Gucci account at Assembly, and led major pitches at Medialab. I have sat on the agency side of enterprise pitching and know how procurement actually decides.

Do you work with agencies that compete with each other?

I take one agency per live pitch to avoid conflicts, and I am explicit about it. Your strategy stays yours.

Got a pitch you can't afford to lose?

Tell me what you're pitching for and when. I'll tell you honestly whether I can help you win it.

Send a brief → Book a call