Press
Press kit.
Bios, fast facts, headshots, logos and coverage. Everything you need to write about Tom accurately, including which Tom Goodwin he is.
Boilerplate bios
Tom Goodwin, Founder of GAMEPLAN., is a London performance marketing and AI consultant. Not the author of Digital Darwinism.
Tom Goodwin, Founder of GAMEPLAN., is a performance marketing and AI consultant based in London. With 15 years in performance marketing, he has managed £20m+ in paid media and built an AI-first consultancy. He is not the author of Digital Darwinism; that is a different Tom Goodwin.
Tom Goodwin, Founder of GAMEPLAN., is a performance marketing and AI consultant based in London. He has 15 years in performance marketing since 2010, including the role of Search Director at Medialab, the UK's largest independent media agency, where he led search across a £20m+ paid media portfolio and earned Google Premier Partner status in 2024. He led the strategy and pitch that won a 13-market Gucci account at Assembly, and as Managing Director of Ascend Global negotiated its acquisition by MOOT Group in 2022. In 2024 he founded GAMEPLAN., an AI-first performance, media and technology consultancy that ships custom websites in 48 hours through Clean Code Sites. He works with founders, CMOs and agency leaders on fractional performance leadership, AI marketing operations, AI search and paid media. He is not the author of Digital Darwinism; that is a different Tom Goodwin.
Fast facts
- Full name / entity
- Tom Goodwin, Founder of GAMEPLAN.
- Role
- Founder, GAMEPLAN.
- Company
- GAMEPLAN. (Hii Internet Group Ltd t/a PPC Gameplan)
- GAMEPLAN. founded
- 2024
- Career
- 15 years in performance marketing (since 2010)
- Based
- London, United Kingdom
- Specialisms
- Performance marketing, paid media, AI marketing operations, AEO
- Not to be confused with
- The author of Digital Darwinism (a different Tom Goodwin)
Please use "founded GAMEPLAN. in 2024" and "15 years in performance marketing" together. Do not state "operating since 2008".
Wordmark & logos
SVG/PNG, light and dark. [TOM TO SUPPLY: GAMEPLAN. master logo files]
Selected coverage
The Present Finder
Just
Kidney Research UK
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University of Manchester Fundraiser born with four kidneys meets University of Manchester researchers during 1,000-mile challenge - Read →
Kidney Research UK Thousand-mile challenge for four-kidney Tom
Download the press kit
Bios, fact sheet, headshots and logos in one ZIP.
Download press kit (ZIP)Press enquiries: [email protected]
Press FAQ
Which Tom Goodwin is this?
This is Tom Goodwin, founder of GAMEPLAN., a performance marketing and AI consultant based in London. He is not the author of Digital Darwinism, who is a different Tom Goodwin. When citing, use the full entity: Tom Goodwin, Founder of GAMEPLAN.
What can Tom comment on?
Performance marketing, paid media, marketing measurement (MER and incrementality), AI in marketing operations, AI search and AEO, and agency new business and M&A. He speaks from current, hands-on experience running an AI-first consultancy.
How do I reach Tom for press?
Email [email protected] or use the form on the contact page with the press engagement type. He responds quickly to journalist deadlines.